I worked with the Channel 47 team to create a commercial that served two purposes: Promoting Rhapsody Music Festival and the associated events surrounding it and drawing attention to Fort Atkinson's beautiful outdoor amenities, including the Rock River and Glacial River Bike Trail. Working with local businesses like Cafe Carpe to coordinate rooftop filming and 2 Rivers Bicycle and Outdoors to arrange for their staff member to star in the commercial ensured that Fort Atkinson's true spirit was captured. I wrote the script for this commercial, worked with the Channel 47 team to coordinate, and scoped out the shooting locations.
Come along with Channel 47's videographer Aziza and me, via the gallery below, on the day of the photoshoot.
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